STRUCTURED STORY SCHEDULE
CHOOSE A STRUCTURE THAT WORKS FOR YOUR BUSINESS
BY APPROACH
MONDAY - ASK ME ANYTHING (QUESTIONS)
TUESDAY - WHAT YOU ARE DOING TODAY
WEDNESDAY - SKINCARE FOR (INSERT CONCERN)
THURSDAY - RECOMMENDATIONS FOR (INSERT CONCERN)
FRIDAY - QUIZ & POLL (SPOT THE MYTH, NEVER HAVE I EVER, FAV TREATMENT/PRODUCT)
BY CONCERN
MONDAY - UNDER EYE HOLLOWNESS
TUESDAY - DOUBLE CHIN
WEDNESDAY - JOWELS
THURSDAY - SKIN TEXTURE
FRIDAY - FOREHEAD LINES
BY TREATMENT
MONDAY - TOX
TUESDAY - BIOSTIMULATOR
WEDNESDAY - FILLER
THURSDAY - HOME CARE
FRIDAY - NON INJECTABLES
SUPPORT SCHEDULED FEED POST
USING YOUR CLIENT PORTAL
AS ALWAYS, IF YOU NEED ASSISTANCE WITH YOU BRAND FEEL FREE TO TEXT YOUR BRAND EXPERT | 214.974.4874
YOUR MEDIA CHECKLIST
MAXIMIZE YOUR CONTENT WITH YOUR CLIENT
INJECTORS
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BEFORE AND AFTER PHOTOS
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BEFORE AND AFTER VIDEOS
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CONSULT WITH PROVIDER (FOCUSED ON PROVIDER)
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CONSULT WITH PROVIDER (FOCUSED ON CLIENT)
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CLIPS OF EACH AREA INJECTED (EX- FULL FACIAL BALANCING- GET 3-5 CLIPS (5-10 SECONDS LONG) OF EACH TREATMENT AREA)
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IN TREATMENT (AT A DISTANCE)
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“THE REVEAL”
HAIRSTYLIST
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BEFORE AND AFTER PHOTOS
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BEFORE AND AFTER VIDEOS
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CONSULT WITH PROVIDER (FOCUSED ON PROVIDER)
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CONSULT WITH PROVIDER (FOCUSED ON CLIENT)
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MIC'D UP CONSULT
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CLIENT SHOWING INSPO
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CLIPS OF PLAYING WITH THE CLIENT HAIR- THE FLUFF (BEFORE AND AFTER)
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APPLYING COLOR
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MIXING COLOR
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SETTING UP TRAY
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FOLDING TOWELS
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WASHING HAIR
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DISPENSING PRODUCT (SHAMPOO, CONDITIONER, TONER, STYLING PRODUCTS)
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THE REVEAL
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CLIENT SELFIE
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CUT
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STYLING (EACH STEP)
NEED A BETTER BIO?
Headline
Keywords vs name increase your visibility for clients when searching
Value Statement
Use the body of your bio to highlight 1) what you do - BE SPECIFIC & BE BOLD 2) how it benefits your consumer. Your client should be able to quickly decipher what you have to offer
Use the last line for a clear call to action. For example, book an appointment
You are allotted one link in your bio - be selective.
1. THE BIO FORMULA
I provide value/help (insert specific clientele) to learn and accomplish (what you will help them with) so that they (insert benefit).
2. FINE TUNE
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Implement your brand voice into your formula
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Keep it clean with line breaks
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Use emojis that showcase your brand’s personality