top of page

BRANDING

THE PROCESS

Start your branding journey by compiling and collecting your ideas and elements that represent your brand.

Pinterest is about to become your branding best friend 💓 Using the checklist below, create a private Pinterest board. Once you have reflected on your brand’s direction and compiled all of the listed items below, paste your board link in your Notion Client Portal > Discovery Questionnaire and notify your Behind The Scenes Expert via text 📲  972.974.4874

BRAND DIRECTION & INSPIRATION 

Search and save the following

✔️ Logo design | 1-2 you like and 1-2 you don’t like

Be sure to clarify which category your selections fall under

✔️ Color schemes | 2-3

Hint: you can be more specific by using colors that are non-negotiable for your brand’s direction (ex. pink color schemes) or with brand keywords (ex. fun, playful, feminine, luxury, minimal, clean, retro etc. - color schemes)

✔️ Imagery that embodies your brand’s feeling and emotion  (refer to keywords)

Remember, your clients are going to feel through your visuals prior to reading any text

✔️ Typography

This is another element of flair that elaborates on your brand’s personality - let’s see what fonts you are loving!

✔️ The social scene

Reflect on other brands that ‘brand’ well. What about their branding inspires you? Think BIG - do not limit yourself by only including brands inside of your industry

bottom of page